Moldcell Achieves Cloud PBX Leadership by Connecting
1 000 Numbers in Just One Year With Digital Tide
1 000 Numbers in Just One Year With Digital Tide
About Moldcell
This case study highlights Moldcell's successful launch of a Cloud PBX service in collaboration with Digital Tide. Within a year, Moldcell secured 250 corporate clients and connected over 1 000 numbers, positioning itself as Moldova's leading Cloud PBX provider.
Founded in 2000, Moldcell is a leading mobile operator in Moldova, quickly becoming the second-largest by subscribers in a population of 2.5 million. The company offers mobile communication, Internet, and business solutions. Major competitors include Orange Moldova and Moldtelecom.
Founded in 2000, Moldcell is a leading mobile operator in Moldova, quickly becoming the second-largest by subscribers in a population of 2.5 million. The company offers mobile communication, Internet, and business solutions. Major competitors include Orange Moldova and Moldtelecom.
1 000 numbers
Connected in 1 year.
250 Corporate Clients
Attracted within the first year.
Leadership Position
Became the leading Cloud PBX provider in Moldova.
Liviu Puşcă
Head of New Directions and Portfolio Management Section at Moldcell
"Digital Tide has enabled us to introduce the leading Cloud PBX service in Moldova, instilling confidence in our ability to market the system effectively."
The Challenge
In 2016, Moldcell confronted several critical challenges within the corporate sector:
Revenue Generation
Traditional telecom services failed to generate sufficient revenue; business clients demanded more value.
Competitive Differentiation
It was hard to stand out from competitors because all telecom operators offered similar services.
Subscriber Retention
Preventing competitors from attracting Moldcell's existing subscribers was essential.
- Swift deployment of cloud PBX services enabled Moldcell to quickly establish its presence in the market.
- Tailored customization allowed for a platform that resonated with Moldcell’s brand and customer needs.
- Reliable support from Digital Tide ensured smooth operations and quick resolution of any issues.
- New revenue streams emerged as Moldcell expanded service offerings.
Value Created
The Situation
Moldcell identified a growing demand for advanced features like call recordings, analytics, and CRM integrations, prompting the launch of a comprehensive Cloud PBX service. Unlike competitors offering outdated on-premise systems or rigid Asterisk-based platforms, Moldcell focused on a modern telephony solution with an intuitive interface and configurable features.
After selecting the service type, Moldcell sought a virtual PBX vendor that met the following specific criteria:
After selecting the service type, Moldcell sought a virtual PBX vendor that met the following specific criteria:
Experience With Mobile Operators
The vendor needed applications for mobile operators, as modern subscribers prefer managing services via web and mobile devices.
Support for Integration With Ericsson IMS and FMC
Moldcell needed to enable clients to manage calls simultaneously from both desktop and mobile devices.
Integrations With Popular CRM Systems
Quick integration with CRM systems like AmoCRM, Altegio, and Bitrix24 was necessary, as most Moldcell clients used these platforms.
Comprehensive Service Support
Moldcell sought a fully customizable white-label platform that included technical support, marketing materials, and training management.
Ability to Handle Carrier-Grade Loads
A platform capable of connecting hundreds of domains was required due to the high volume of users.
Finally
After researching vendors and Cloud PBX platforms, Moldcell's team approached Digital Tide as only this vendor closely matched the listed criteria.
Digital Tide consistently enhances its platform by introducing new Cloud PBX features
Consequently, Moldcell delivers a highly sought-after service that effectively addresses the needs of corporate clients.
The Solution
Moldcell partnered with Digital Tide in 2018 under a revenue-sharing agreement that required no upfront investment. This strategic collaboration allowed for the following.
1. Platform Deployment
Digital Tide deployed two specialists to help Moldcell integrate its platform, configuring SIP trunks and telephony connections. Moldcell now has API access for platform management and billing integration for SIM card traffic. Additionally, the team gained access to the administrator interface for technical support, while Digital Tide established support tiers and addressed common issues.
2. Customization and Localization
The user interface was tailored to Moldcell's branding elements. Initially retaining the default language, Digital Tide later translated it into Romanian to help Moldcell stand out even more against competitors.
3. Employee Training
Digital Tide provided training programs for Moldcell staff on selling and supporting the hosted PBX service, which is essential for success. Training sessions included technical specialists, marketers, and sales reps, featuring interactive business games to practice handling objections.
Technical documentation
Customized knowledge base for end users
Recommendations for designing a Cloud PBX landing page
Detailed presentations about the service
Examples of creating video presentations
Scripts for objection handling
Templates for online advertising
Templates for press releases
4. Service Development
Moldcell initially targeted corporate clients for Cloud PBX implementation, connecting SIM cards via mobile networks and wired Internet. Each client received a domain for managing their virtual PBX through a web interface or mobile app. The cautious launch faced challenges in attracting clients until a significant event in October 2018 highlighted the service's features, resulting in positive feedback and a surge in sales.
Multi-Channel Numbers and Call Forwarding
Clients could forward calls from landline numbers to employees' mobile numbers, eliminating concerns about missing customer calls.
CRM Integrations
The service seamlessly integrated with popular CRM systems in Moldova, such as AmoCRM and Altegio.
Quick Setup
The Cloud PBX service could be connected to clients in just one or two days, thanks to the efficiency of cloud-based technology.
Whereas competitors take significantly longer to do the same.
With Digital Tide, Moldcell can connect new corporate clients to the cloud-based PBX service in just 1-2 days.
The Outcome
By the end of 2018, Moldcell:
1 000 numbers
Connected in 1 year.
250 Corporate Clients
Attracted within the first year.
Leadership Position
Became the leading Cloud PBX provider in Moldova.
These results marked the start of Moldcell's partnership with Digital Tide. Nearly 800 companies now rely on the service six years after launching Cloud PBX. Moldcell dedicatedly connected existing subscribers and quickly adapted its sales strategies, overcoming initial challenges in transitioning from traditional telecom offerings. In 2024, Moldcell continues to generate significant revenue from the hosted PBX, with sales teams effectively engaging larger clients.
Since its launch in 2018, Digital Tide has worked closely with Moldcell, assisting in specialized events, platform updates, employee training, knowledge base expansion, and consulting on various matters.
Liviu Puşcă
Head of New Directions and Portfolio Management Section at Moldcell
“While our competitors also provide business phone systems, we believe their platforms lack the robustness of ours. We know that some of our competitors' partners have chosen to utilize our Cloud PBX.”
Conclusion
Moldcell's partnership with Digital Tide has transformed B2B communications in Moldova with a Cloud PBX system, offering multi-channel numbers and hosted features. This innovation enhances efficiency and client connections.
Interested in improving your telecomservices?
Contact us to learn how to launch your own white-label Cloud PBX service with support from the Digital Tide team.
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