Cloud PBX is a modern telephony system that uses cloud-based technology to deliver voice and data communications. Such systems usually provide call recording, forwarding, CRM integrations, statistics, and other advanced features. This functionality is demanded today because businesses need to handle calls professionally and save money (if some calls go unanswered, it’s the risk of losing a client and revenues). So, ISPs can hugely benefit from offering such a system with central services.
To launch a cloud PBX, you must provide telephony and find a professional vendor. As for telephony, it’s not necessary to become a telecom operator; you can become an agent of an operator, and your clients will sign two contracts: with you and the operator. However, if you want, you can buy all the necessary infrastructure, which requires substantial upfront investments.
Regarding a vendor, choosing a professional company that will help you launch a white-label cloud PBX and take on marketing activities is essential. This approach will help small ISPs stand out without huge investments and get a carrier-grade cloud PBX service under their brand. As usual, a small ISP can’t afford to organize a strong marketing strategy and build an in-demand service from scratch, so collaborating with an experienced vendor is a must.